What we do We look at you to see what you need to say to whom in order to get to where you want to be Then we look at the media through which you achieve this Then we use our expertise to bring you and the media together for mutual benefit We thoroughly prepare you for this liaison And creatively deliver your messages - often 'in guise' - through a vast pallet of 'Trojan Tactics', including the following in no particular order: cunning stunts photocalls celebrities media trips media partnerships media mailers advertorials media lunches and dinners exclusive features and 'multiple exclusives' VNR press releases ambient media ISDN down-the-line interviews Outside Broadcasts 'And Finally' broadcast slots web-chats and casts viral tactics press conferences 'the TV sofa circuit' speaker platforms forward features one-on-one briefings diary pieces opinion and comment pieces letters to the editor media trials reader offers and giveaways surveys and reports awards and competitions product placement regional media road-shows text messaging websites themes and platforms April Fools and spoofs calendar hooks and anniversaries