Pure media relations
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What we do

  • We look at you to see what you need to say to whom in order to get to where you want to be
  • Then we look at the media through which you achieve this
  • Then we use our expertise to bring you and the media together for mutual benefit
  • We thoroughly prepare you for this liaison
  • And creatively deliver your messages - often 'in guise' - through a vast pallet of 'Trojan Tactics', including the following in no particular order:
  • cunning stunts
  • photocalls
  • celebrities
  • media trips
  • media partnerships
  • media mailers
  • advertorials
  • media lunches and dinners
  • exclusive features and 'multiple exclusives'
  • VNR
  • press releases
  • ambient media
  • ISDN down-the-line interviews
  • Outside Broadcasts
  • 'And Finally' broadcast slots
  • web-chats and casts
  • viral tactics
  • press conferences
  • 'the TV sofa circuit'
  • speaker platforms
  • forward features
  • one-on-one briefings
  • diary pieces
  • opinion and comment pieces
  • letters to the editor
  • media trials
  • reader offers and giveaways
  • surveys and reports
  • awards and competitions
  • product placement
  • regional media road-shows
  • text messaging
  • websites
  • themes and platforms
  • April Fools and spoofs
  • calendar hooks and anniversaries

Gillan Media Ltd t / +44 (0) 207 6 22 99 11 e / adrian@gillanmedia.com